Virat Kohli Agreement With Puma

”This could be a long-term investment in which sport is important and India is an important market for the brand. Puma is an aggressive brand. If Puma ends up doing a good job of establishing the superiority of the product, combined with the kind of images they expect from Virat Kohli, I think they should look at more positive numbers. Kohli has signed an eight-year contract with sports lifestyle brand Puma worth about 110 aces. Kohli joined Jamaican sprinters Usain Bolt and Asafa Powell, as well as footballers Thierry Henry and Oliver Giroud – among others – as global brand ambassadors. It is a privilege to be part of a great list of athletes that Puma has. Not only current icons like Usain Bolt, but also the rich history of the brand with Pele, Maradona, Thierry Henry and others,” Kohli told the Times of India. Sinha said that the reason Puma is not as showy as a Nike, Adidas or Reebok in India is a good reason to connect to a celebrity who can get Salience. ”If you look at the amount here – 110 kronor that reaches about 12.5 kronor a year – in the context of all their media editions, that`s so much. I could imagine at least 5 to 10 times the media budget. For Virat, the benefit will be primarily financial and, to a lesser extent, it is a confirmation that he is India`s first athlete.

Overall, I think it`s a win-win situation for Puma and Virat. The Times of India quoted Kohli as saying: ”It is a privilege to be part of a large list of athletes that Puma has. Not only today`s icons like Usain Bolt, but also the rich history of the brand with Pele, Maradona, Thierry Henry and others. I`m ready for the next challenge with @PUMA. It`s you? #Forever #ForeverFaster An article shared by Virat Kohli (@virat.kohli) on February 19, 2017 at 5:57 PST Saurab Uboweja, founder, CEO and brand manager at Brands of Desire, believes that the timing of the agreement is perfect since Kohli is at the peak of his career. ”For a sports star who has reached his peak once in his career, he can reach his peak once or twice more in his career, and it is very likely that he will have a slowdown/smaller peaks in his career. From that point of view, I think the timing of the agreement is a bit wrong. It`s more advantageous for Kohli. This means, in an ideal scenario with the way of doing cricket going around the world, Kohli can retire with 33-34, which is 5-6 years extra. And then, in this eight-year deal? Even if you play the IPL, the deal is not worth it from Puma`s point of view. ”A link with Virat Kohli will improve the world of Puma`s image. But that means it`s not enough on its own for the brand to be demented.

This will be Puma`s recognition, but maybe not translate to appeal. For a brand of salinity, design, product characteristics that characterize the brand, should have been communicated. The brand should have made additional efforts to explain it to the average consumer. Unlike the developed economy, these expensive sportswear are not necessarily supported by sportsmen. People need to know what Puma products have that its competitors are not. If I looked at the Indian market, Virat Kohli is much bigger than Puma. I think it`s just another positive breach in his bank account. The agreement is more advantageous for Puma than for Kohli,” Vishwanath added. Indian cricket team captain Virat Kohli is the first athlete in the country to sign a single-mark contract for the Rs 100 Crore. ”As a cricketer, I constantly strive to be one step ahead both on and off the field and PUMA, the eternally faster brand, shares the same goals and values. It will be amazing to work with PUMA and join its impressive portfolio of athletes and superstars. Kohli will now rub shoulders with figures like legendary Olympic champion Usain Bolt and former world football champion Thierry Henry as global brand ambassadors.

april 14, 2021 · Bertil · No Comments
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